Larger, end-to-end builds go through Appzivo, the studio I run. I still take on smaller projects directly.

  • Website Development

    Modern, responsive websites built with Next.js, React, and Tailwind CSS for businesses and startups.

    I specialize in creating high-performance, SEO-optimized websites that deliver exceptional user experiences. Whether you need a simple landing page, a complex e-commerce platform, or a custom web application, I build solutions that are fast, responsive, and scalable. My approach combines modern frameworks like Next.js and React with best practices in design and development. I ensure your website is mobile-first, accessible, and optimized for search engines from day one. Every project includes performance optimization, security hardening, and cross-browser compatibility testing.

    What's included

    • Responsive design for all devices
    • SEO optimization and meta tags
    • Fast loading times and performance
    • Modern UI/UX design
    • Cross-browser compatibility
    • Accessibility compliance (WCAG)
    • Content Management System integration
    • Analytics and tracking setup

    Tools

    Next.js · React.js · TypeScript · Tailwind CSS · WordPress · Headless CMS

  • Mobile App Development

    Cross-platform apps using React Native for iOS and Android with smooth UI and efficient performance.

    I develop native-quality mobile applications using React Native, enabling you to reach both iOS and Android users with a single codebase. My mobile apps feature smooth animations, intuitive navigation, and optimized performance that rivals native development. From concept to deployment, I handle the entire mobile development lifecycle. This includes UI/UX design, state management, API integration, push notifications, app store optimization, and ongoing maintenance. I ensure your app performs flawlessly across different screen sizes and device capabilities.

    What's included

    • Cross-platform iOS & Android
    • Native performance optimization
    • Offline functionality
    • Push notifications
    • App store deployment
    • User authentication & security
    • Real-time data synchronization
    • Analytics integration

    Tools

    React Native · Expo · TypeScript · Redux/Context API · Firebase · App Store Connect

  • Business Intelligence and Data Engineering

    End-to-end data pipelines, warehousing, and BI dashboards that turn raw data into actionable insights.

    I specialize in building high-performance, end-to-end data systems that empower organizations to make smarter, faster decisions. From real-time pipelines to enterprise reporting, I design solutions that are reliable, optimized, and fully aligned with business needs. My work combines modern data engineering frameworks, best practices in cloud architecture, and industry-standard BI tooling. I ensure your data ecosystem is secure, automated, and built to scale, with strong focus on performance optimization, data quality, and governance.

    What's included

    • Data Pipeline Development
    • Data Warehousing & Modeling
    • Real-Time & Batch Processing
    • Business Intelligence Dashboards
    • Cloud Architecture & Optimization
    • Data Quality, Validation & Governance
    • API & System Integrations
    • Automation & Orchestration

    Tools

    BigQuery · Synapse · Databricks · Spark · Python · SQL · Airflow · ADF · Power BI · Looker Studio · Tableau · GCP · Azure · AWS

  • AI Services & Intelligent Automation

    AI chatbots, LLM integrations, RAG systems, and automation workflows tailored to your business.

    I build intelligent AI-powered solutions that transform how businesses interact with customers and automate complex processes. From conversational AI chatbots to specialized medical AI assistants, I leverage the latest in large language models, machine learning, and AI frameworks to create systems that understand context, learn from interactions, and deliver personalized experiences. My AI services span across general-purpose chatbots, domain-specific solutions like medical AI bots for healthcare applications, RAG (Retrieval Augmented Generation) systems, AI-powered content generation, computer vision applications, and intelligent automation workflows. I ensure your AI solutions are secure, scalable, and aligned with industry best practices.

    What's included

    • AI Chatbots & Conversational AI
    • Medical AI Bots & Healthcare Solutions
    • LLM Integration (OpenAI, Claude, Gemini)
    • RAG (Retrieval Augmented Generation)
    • AI-Powered Content Generation
    • Intelligent Document Processing
    • Computer Vision & Image Analysis
    • AI Automation & Workflows
    • Custom AI Model Fine-Tuning
    • Vector Database Integration
    • Natural Language Processing (NLP)
    • AI-Powered Search & Recommendations

    Tools

    OpenAI API · Anthropic Claude · Google Gemini · LangChain · LangGraph · Pinecone · Chroma · Weaviate · Hugging Face · TensorFlow · PyTorch · Python · FastAPI · Streamlit

  • Marketing & Paid Ads

    Paid campaigns on Google, Meta, TikTok, and LinkedIn with full-funnel tracking and optimization.

    I run data-driven marketing campaigns that focus on measurable business outcomes. From offer and audience research to creative testing and landing page optimization, I build and manage paid acquisition programs that scale efficiently across multiple channels. My approach includes conversion tracking, analytics instrumentation, and continuous experimentation to improve ROAS and lower CPA. I provide clear reporting, budget pacing, and actionable insights so you always know how campaigns are performing and where to improve.

    What's included

    • Full-funnel performance marketing strategy
    • Google Ads (Search, Display, YouTube)
    • Meta Ads Manager (Facebook & Instagram), TikTok & LinkedIn paid social campaigns
    • Meta Pixel & Conversions API setup for tracking
    • Support for additional platforms as needed
    • Conversion tracking & analytics setup
    • Landing page & funnel optimization
    • A/B testing & creative iteration
    • Retargeting & remarketing programs
    • Budget pacing and weekly reporting

    Tools

    Google Ads · Meta Ads Manager · Meta Pixel & Conversions API · TikTok Ads · LinkedIn Ads · Google Analytics 4 · Google Tag Manager · Looker Studio · Hotjar · Figma · Webflow

  • E-commerce & Marketplace Store Management

    Shopify, Etsy, and Amazon store management—listings, SEO, pricing, and campaign optimization.

    I manage and optimize e-commerce stores and marketplace shops so you can focus on your product and brand. Whether you sell on Shopify, Etsy, Amazon, or across multiple platforms, I handle product listings, SEO optimization, pricing strategies, promotional campaigns, customer communication, and overall store performance. My experience includes running ApheaFashion across Shopify (main store), Etsy, and Amazon—from listing optimization and seasonal campaigns to marketplace best practices and customer satisfaction. I help stores maintain strong visibility, consistent sales growth, and a professional presence in competitive categories.

    What's included

    • Product listings and catalog management
    • SEO optimization for search and discovery
    • Pricing and promotion strategies
    • Campaign setup and performance tracking
    • Customer communication and reviews
    • Multi-platform (Shopify, Etsy, Amazon)
    • Store analytics and reporting

    Tools

    Shopify · Etsy · Amazon · SEO · Product Listings · Marketplace Best Practices

  • WordPress & CMS Solutions

    Custom WordPress sites, WooCommerce integration, and CMS migrations tailored to your business needs.

    I create powerful, customizable WordPress websites and CMS solutions that give you full control over your content. Whether you need a blog, e-commerce store, or corporate website, I build WordPress solutions that are fast, secure, and easy to manage. My WordPress services include custom theme development, plugin customization, WooCommerce setup, content migration, SEO optimization, and performance tuning. I ensure your WordPress site loads quickly, ranks well in search engines, and provides an excellent user experience.

    What's included

    • Custom theme development
    • WooCommerce integration
    • Plugin customization
    • Content migration
    • SEO optimization
    • Performance optimization
    • Security hardening
    • Multi-site management

    Tools

    WordPress · WooCommerce · PHP · MySQL · Custom Plugins · Headless WordPress

  • Deployment & DevOps

    Seamless deployment on AWS, Vercel, Render, and DigitalOcean with CI/CD pipelines and server monitoring.

    I handle the complete deployment and DevOps pipeline to ensure your applications are live, secure, and performant. From setting up cloud infrastructure to implementing CI/CD pipelines, I automate your deployment process for reliability and speed. My DevOps services include cloud architecture design, containerization with Docker, automated testing and deployment, monitoring and alerting, backup strategies, and disaster recovery planning. I ensure your applications have 99.9% uptime and can scale automatically based on traffic.

    What's included

    • Cloud infrastructure setup
    • CI/CD pipeline automation
    • Docker containerization
    • Server monitoring & alerts
    • SSL certificates & security
    • Auto-scaling configuration
    • Backup & disaster recovery
    • Performance monitoring

    Tools

    AWS · Vercel · Render · DigitalOcean · Docker · GitHub Actions · Nginx · PM2

  • Backend & APIs

    Robust backend systems using Node.js, Nest.js, and MongoDB/PostgreSQL: scalable, secure, and efficient.

    I build robust, scalable backend systems that power your applications with reliable APIs and database architectures. Whether you need RESTful APIs, GraphQL endpoints, or microservices, I design systems that can grow with your business. My backend solutions prioritize security, performance, and maintainability. I implement authentication, authorization, data validation, error handling, and comprehensive testing. From simple CRUD operations to complex business logic, I ensure your backend is production-ready and well-documented.

    What's included

    • RESTful & GraphQL APIs
    • Database design & optimization
    • Authentication & authorization
    • API documentation (Swagger/OpenAPI)
    • Error handling & logging
    • Rate limiting & security
    • Microservices architecture
    • Real-time capabilities (WebSockets)

    Tools

    Node.js · Nest.js · Express.js · MongoDB · PostgreSQL · GraphQL · Redis · JWT

  • Maintenance & Optimization

    Ongoing support, performance tuning, and security updates for your live applications.

    I provide ongoing maintenance and optimization services to keep your applications running smoothly, securely, and efficiently. Regular updates, performance monitoring, and proactive security patches ensure your digital assets remain competitive and reliable. My maintenance services include bug fixes, feature updates, performance optimization, security audits, dependency updates, database optimization, and 24/7 monitoring. I work as an extension of your team, ensuring your applications evolve with your business needs.

    What's included

    • Regular security updates
    • Performance optimization
    • Bug fixes & troubleshooting
    • Feature enhancements
    • Database optimization
    • Code refactoring
    • Dependency management
    • 24/7 monitoring support

    Tools

    Performance Tools · Security Scanners · Monitoring Tools · Analytics · Error Tracking

Have something to build? Tell me about it.

Send a few lines about the product and where it's stuck, or book a call if talking it through is easier.

Get In Touch

Connect

Full Stack Software Engineer passionate about building innovative web and mobile applications.

CEO at Appzivo, the software studio I founded.

© 2026 Saad Minhas. All Rights Reserved.